CPM (Cost Per Mille)
The cost an advertiser pays for one thousand impressions of their advertisement.
CPC (Cost Per Click)
A pricing model where advertisers pay each time a user clicks on their ad.
CTR (Click-Through Rate)
The percentage of people who click on an ad after seeing it, calculated as clicks divided by impressions.
RTB (Real-Time Bidding)
An automated auction process for buying and selling ad inventory in real-time.
DSP (Demand-Side Platform)
Technology that allows advertisers to buy ad inventory from multiple sources through a single interface.
SSP (Supply-Side Platform)
Technology that helps publishers manage and sell their ad inventory to advertisers.
Viewability
A metric that measures whether an ad was actually seen by a user, typically requiring 50% of the ad to be visible for at least one second.
Attribution
The process of identifying which marketing touchpoints contributed to a conversion or sale.
Programmatic Advertising
The automated buying and selling of digital advertising space using algorithms and data.
Header Bidding
An advanced programmatic technique that allows publishers to offer inventory to multiple ad exchanges simultaneously.
Native Advertising
Ads that match the form and function of the platform on which they appear, providing a non-disruptive user experience.
Retargeting
A marketing strategy that targets users who have previously interacted with a brand or website.